We make short films that move through a property the way a person would — outside first, then through the door, room after room, in the order someone would actually meet them. Everything you see began as photographs much like the ones already sitting in your listing.
Directed from your own photographs. Nothing invented.
Demonstration film. This property is not for sale and is not being marketed with these shots. Rooms graded B are animated from the owner's own photographs — cleaned and upscaled, never extended. The ensuite and the closing shot are graded D: they do not exist, they were made for this page, and they are declared here. On client work nothing is invented.
The process
Listing in, film out
No shoot to schedule, no crew to let into the house, no second visit because the light was wrong. Four steps, and a person signs off every frame before it reaches you.
01
Send
The listing link, or the folder you already have — photographs, any footage, the facts you can stand behind.
02
Direct
The film is planned before a frame exists: the order of rooms, the move in each, where it ends.
03
Review
You see it before anyone else does. With the Collection and the Private Client arrangement, revisions are part of the relationship.
04
Deliver
The final masters and the provenance record for every shot, delivered through your private client portal.
Films
One house, room after room
A property film is an argument about order: which room you meet first, how long you stay, and what the last frame leaves you with.
01 — Arrival
02 — Threshold
The way in is the first decision the film makes. Everything after it is an answer to that shot.
03 — The Living Hall · Grade B
A room is not a list of features. It is a place you are about to stand in.
05 — Water
06 — Sequence
07 — The Kitchen · Grade B
Every shot carries a grade, and the grade travels with the film.
The ensuite and the closing frame of this demonstration are graded D. They do not exist. They were made for this page, and they are declared here and wherever the film is delivered. On client work nothing is invented.
09 — Detail · Grade D
10 — Scale
Directed at the scale of the architecture, not the scale of a listing thumbnail.
11 — The Terrace · Grade B
12 — Last light
The standard
We direct the presentation. We do not invent the property.
The work is not making a house look impossible. It is moving a camera through a real one so convincingly that nobody thinks about the tools, and so honestly that a buyer standing in the doorway recognises the room.
Provenance grades
A
Source footage. Filmed on site, unaltered.
B
Animated photograph. Your image, given a directed move.
C
Reconstruction. Built only from verified plans and facts.
D
Synthetic. Declared wherever the film is delivered.
What the film preserves
Never extended
A room is never outpainted past the edge of the photograph. Extending a canvas invents architecture that does not exist. We crop to reframe instead.
Never furnished
No sofa that is not there, no light that never falls that way, no pool, no view. If the camera can see it, the property has it.
Never inferred
Price, area, year, distances and amenities come from what you can evidence — never read off an image and never guessed.
Always reviewed
A person approves every shot before it ships. No automatic score has ever been allowed to pass a frame on its own.
A film that oversells is not a marketing asset. It is a viewing that ends early, a withdrawn offer, and in most markets a regulatory problem. Preservation is not a limitation we work around; it is the product.
What arrives
What arrives, what we direct, what leaves
Cinematic property film used to require a crew, a schedule and a budget only the top of the market could justify. Everything below that line got a slideshow. Directing from assets the listing already has removes the crew, the travel and the day rate — so the same standard reaches a terraced house and a headland villa alike.
What arrives
No crew
Nobody visits the property. No scheduling around tenants, no second trip because the light turned, no day rate.
No new shoot
The film is directed from what the listing already has — photographs, any footage, the floor plan, the facts.
Any market
Remote by design, so a rural cottage and a city penthouse cost the same to film. Distance stops being a price.
Any listing
The economics that reserved film for the top of the market do not apply here. A modest listing can be directed properly.
What we direct
Direct
The film is planned before a frame exists: the order of rooms, the move in each, where it ends.
Review
You see it before anyone else does. With the Collection and the Private Client arrangement, revisions are part of the relationship.
What leaves
The film
A directed walkthrough of 30 to 45 seconds, mastered in 4K, yours to publish without platform restrictions.
The record
A provenance sheet naming every shot and its grade — the document that lets you advertise the film without exposure.
The portal
A private client area where your properties, films and downloads live — with a named delivery date once production begins.
The timing
Typically within a few days of your photography arriving. Your portal shows the expected delivery date for each property.
Built for
Estate By Avy is one director and a strict process. Every film is planned before a frame exists, reviewed by a person before it ships, and delivered with its provenance attached.
Agents
A film for the listing that photographs alone cannot carry — without a crew on site.
Developers
Off-plan and unfinished property shown honestly, with every reconstructed shot declared.
Agencies
Consistent film across a whole portfolio, at a pace a videographer cannot match.
The films
Choose how we work together
Three ways to film a property, and one ongoing arrangement for the people who never stop listing. No retainer to start, no licensing tail, no per-platform fee.
Single Horizontal
Horizontal Property Film
€299
one-time · 1 property
One property, one directed film — the 16:9 master in 4K, made from the photography your listing already has.
An ongoing production relationship rather than a purchase. Send properties as they come; I take care of the films — horizontal and vertical, revisions included, month by month.
Horizontal + vertical
Revisions included
Ongoing property films while the arrangement is active
Already a client? Sign in · €3,999 / month while the arrangement is active; the three packages are paid once.
Start a film
Choose how we work together, create your client account, and send the property through your private portal. Payment is handled securely by Stripe, and everything about your film lives in one place from that moment on.
€299 for one horizontal property film — 30 to 45 seconds, mastered in 4K. €599 adds the vertical cut for social, for the same property. The Three Property Collection is €1,299 and covers three properties with both films each and revisions included. For ongoing work, the Private Client arrangement is €3,999 a month.
How long does it take?
Typically within a few days of your photography arriving. Once your property is in production, your client portal shows a named expected delivery date for it — so you are never guessing.
Do you need to visit the property?
No. Nothing is filmed on site. The film is directed from the photographs, footage and verified facts the listing already has, which is why there is no day rate, no travel cost and no second visit because the light was wrong. It also means a property anywhere in the world costs the same to film.
What do you need from me?
The listing link, or the folder you already have — photographs, any footage you own, the floor plan, and the facts you can stand behind. You can upload photography directly in your client portal or share a link. If something is missing we will say so before work begins.
Can you show a room that does not exist yet?
Only if it is declared as such. Off-plan and unfinished property is reconstructed strictly from verified plans and dimensions, and every reconstructed or synthetic shot carries a grade that travels with the film. We never invent a feature the property does not have — no added pool, no expanded room, no view from a window that does not have one.
What formats do I get?
The Horizontal film delivers the 16:9 master in 4K. Horizontal + Vertical adds the 9:16 cut for social, and the Collection and Private Client arrangements include both formats for every property. Each cut comes from the same directed master, so a vertical is the same film rather than a second edit.
Do I own the film?
Yes — your film, without platform restrictions. Publish it on the listing, the property portals and your social channels for as long as you like, with no additional per-platform licensing fees. The one thing that travels with it is the provenance record, which is what lets you advertise the film without exposure.
Are revisions included?
With the Three Property Collection and the Private Client arrangement, yes — take time with the films and send through what you would like adjusted. The €299 and €599 films are delivered as directed and do not include revision rounds, though a question about your delivery is always welcome by reply.
How do I order?
Choose a film and create your client account — payment is handled securely by Stripe, and your property, its progress and the final downloads all live in your private client portal at portal.estatebyavy.com.
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