How much does a real estate video cost?

A property film costs between €150 and €4,000, and that range is not a negotiation — it is four different products wearing one name. Knowing which one you are buying is most of the work.

At Estate By Avy a single directed horizontal film is €299, mastered in 4K, typically delivered within a few days. The rest of this explains what sits above and below that number, and why.

What you are actually paying for

Three things drive the price of any listing video, and only one of them is the camera.

Someone travelling to the property. A crew day is the single largest line in a traditional quote. It covers travel, setup, waiting for tenants to leave and waiting for the light to turn. On a €1,200 shoot, a large share of that is somebody's day, not somebody's craft.

Someone deciding what the film says. This is direction: the order of the rooms, how long the camera holds, where it ends. It is the part that separates a film from a slideshow with music, and it is the part most cheap video skips.

Someone finishing it. Editing, grading, sound, and cutting the formats each platform needs.

Cut the first item and the price of the other two is what remains.

The four tiers, honestly described

Under €200 — the slideshow

Your photographs, panned across, set to a stock track. No direction and usually no editor. It fills the video slot on a portal listing. It does not change how anyone feels about the house.

€250–€500 — the directed film

A planned walkthrough with a considered order and a real edit. This is where video starts doing the job it is hired for. Remote production sits here, because removing the site visit removes the day rate rather than the direction.

€700–€1,500 — the crewed shoot

A videographer on site for half a day. Genuinely better when the property has something a photograph cannot hold — a view that moves, a garden in wind, light that changes across a room.

€2,000+ — the campaign

Talent, drone, twilight exteriors, multiple days. Reserved for prime listings and developer launches, and rightly so.

Why remote production is cheaper without being worse

A film directed from existing assets does not skip the direction — it skips the travel. The photographs already exist; a professional took them, in good light, from the angles that flatter the house. What was missing was movement and order.

That is the part we add. The camera moves through the rooms in the sequence a buyer would actually meet them, holds long enough for a space to be understood, and ends on whatever genuinely sells the property.

The saving is real and it is specific: no day rate, no travel, no second visit because the light was wrong.

The question to ask any supplier

Ask what happens to anything the camera invents.

This matters more every month. A film that adds a room, extends a garden, or generates a view the property does not have is not a marketing asset — it is a misdescription, and in most markets that is a regulated problem rather than a stylistic one.

Every shot we deliver carries a provenance grade, and the grade travels with the film. A room is never extended past the edge of its photograph. Nothing is furnished that is not there. If the camera can see it, the property has it.

Ask your supplier for the same, in writing, whoever you use.

What €299 includes

• A directed walkthrough, 30–45 seconds, mastered in 4K
• The 16:9 master file, yours outright
• The provenance record for every shot
• The provenance record for every shot
• Three working days from assets to delivery

The vertical cut is a finishing step on a film that already exists rather than a second production: €599 covers one property with both the horizontal and vertical films. The Three Property Collection is €1,299 — three properties, both films each, revisions included — and for ongoing work the Private Client arrangement is €3,999 a month.

If you are weighing a €1,200 quote against a €299 one, the honest question is not which is cheaper. It is whether the property needs somebody standing in it. Sometimes it does. Most listings, most weeks, it does not.